Insights

Here is our shared knowledge base and latest happenings concerning the industry, our partners and company.

Expertise, Tech Forum, Tech Scout Mario Vitor Marques Expertise, Tech Forum, Tech Scout Mario Vitor Marques

Surviving the speed of change: AI, Trust and Customer Experience

At the Portland Summit, 3 Tree Tech hosted its own “tribal council.” Tim Schocke, Product Manager at Lowe’s, Stacy Sherman, Founder of Doing CX Right®, and Eric Skeens, Co-founder and CTO of 3 Tree Tech sat down to debate. In true Survivor fashion, the question was not who has the best tools. It was who can outwit, outplay, and outlast the speed of disruption.

Read More
Insights, Expertise, Team Mario Vitor Marques Insights, Expertise, Team Mario Vitor Marques

A Letter to Anyone Wondering… Huh?

A friend in business retorted to me, “I’ve never known anyone to actively demote themselves and bring in their replacement while smiling.” Cyber security leaders think in terms of impact. They don’t ask “Is this cool?” — they ask “If this fails, what breaks for customers and the business?” That mindset promotes growth while reducing friction in business.

Read More
Insights, Expertise, Tech Forum Mario Vitor Marques Insights, Expertise, Tech Forum Mario Vitor Marques

Connection Over Silos: What Technology Leaders Must Get Right About Customer Experience

Stacy Sherman, founder of Doing CX Right, took the stage at the Portland Summit to deliver a powerful message for technology leaders: IT and security are not just support functions. When leaders break silos, align goals, and strengthen connection across teams, they turn technology into a true competitive advantage.

Read More
Expertise, Insights, Tech Forum Mario Vitor Marques Expertise, Insights, Tech Forum Mario Vitor Marques

How Leaders Are Closing the Browser Security Gap

At our Stealth Security Experience in Chicago, Cliff Moore, CISO of Wilson Sporting Goods, said it plainly: “Where the awareness ends, the technology has to pick up.” He’s right. Even world-class phishing programs still see 6 to 7 percent click-through rates. That’s not failure. That’s human nature. People click. And in global environments, that margin for error turns into hundreds of risky interactions a day.

Read More
Expertise, Insights, Tech Forum Mario Vitor Marques Expertise, Insights, Tech Forum Mario Vitor Marques

Scaling Observability and Security: How M1 Finance Built a Data Strategy Without Compromise

At our Stealth Security Experience in Chicago, 3 Tree Tech hosted a conversation that hit on a critical challenge facing technology leaders today: how do you scale data access across your organization without compromising on cost, control, or clarity?Axiom, a featured partner, brought in a customer to help unpack that question.

Read More
Insights, Tech Scout Mario Vitor Marques Insights, Tech Scout Mario Vitor Marques

Digital Executive Protection: the New Corporate Mandate

The digital landscape broadens daily as the number of devices, applications, and online services in use by businesses and consumers continuously expands. C-suite leaders and high-net-worth individuals (HNWIs) are particularly vulnerable when it comes to personal digital protection, given their public visibility, wealth, and lack of cybersecurity expertise. Knowing this, sophisticated criminals target executives’ and their families’ personal online accounts, homes, and digital footprints for financial gain, blackmail, or reputation damage.

Read More
Expertise, Insights, Tech Forum Mario Vitor Marques Expertise, Insights, Tech Forum Mario Vitor Marques

The Myth of the Lone Wolf CISO

At the 3 Tree Tech Stealth Security Experience in Chicago, Rick Doten shut down one of the biggest misconceptions in cybersecurity: the lone wolf CISO. The idea that one person can single-handedly defend an entire organization is not just outdated, it is reckless. Security is not about heroics. At its core, it is about adaptability, relationships, and having the right people in the right places when things go sideways.

Read More
Insights, Team, Expertise Mario Vitor Marques Insights, Team, Expertise Mario Vitor Marques

The Great POTS Phase-Out: A Donkey Kong Adventure

In the grand jungle of telecommunications, a major transformation is underway, one that even Donkey Kong himself would find challenging. The industry is tossing aside classic Plain Old Telephone Service (POTS) lines like old-school barrels. High-tech digital solutions are taking their place. This shift brings rising costs, tricky obstacles, and serious strategy from the industry’s biggest players.

Read More
Insights, Team, Expertise Mario Vitor Marques Insights, Team, Expertise Mario Vitor Marques

Perimeter-based security is out. Zero trust is in.

In 3 Tree Tech forum keynote, Brian Wane, CEO of XQ confronted the digital age’s Goliath: sophisticated cybersecurity threats menacing organizations worldwide. Wane’s talk, dubbed “Data vs. Goliath,” didn’t just a focus on vulnerabilities; it was a call for a paradigm shift in how CISOs protect our most valuable digital assets.

Read More
Insights, Team, Expertise Mario Vitor Marques Insights, Team, Expertise Mario Vitor Marques

How to build a cybersecurity team

Cybersecurity is more warfare than security. At a 3 Tree Tech security event, Michael Meis, Associate CISO of The University of Kansas Health System says if you want to win, you have to think strategically in such a way to conquer you adversary. If you want to learn how to build a cybersecurity team, Meis has a fascinating perspective… from Sun Tzu.

Read More